The key feature of WEB 2.0 design is simplicity. The idea is to present the user with information they are looking for through clean and clear design elements.

Web designers worldwide have come to a consensus that simple design tends to be more effective in attracting and retaining a visitors attention. This key characteristic allows the user to surf a site more easily without having to jump around looking for the information. The idea is to provide for a calm easy surfing experience.

Some of the features of Web 2.0 designs are-

Centered- page oriented layout

Centered oriented layout for websites are becoming more and more common in WEB 2.0 design styles. Earlier the idea was to have left oriented websites and cram as much of the information as possible within the viewing area of the page. However in recent times this has given way to the centered fixed width website with spacious design and white space being used liberally to provide a cluttered free look to a site.

Enhanced Look

WEB 2.0 design allows enhancement of look and feel of a page through uses of reflections, gradients, drop-shadow effects and 3D icons to create 3D style design elements. Used sparingly, these elements can greatly improve the look of a site.

Neutral, soft background colors

White, soft background colors have become very popular in the WEB 2.0 design concept overtaking the more common intense designs of the past

Strong colors

Web 2.0 design uses strong vibrant colors to give a lively feel to the design of a website. These elements will be mainly buttons, icons or even small graphics to emphasis the look of a webpage.

Clear large distinctive text

Web 2.0 design is mainly concerned with presenting the information to the user clearly and cleanly. Therefore larger text makes it easier to convey information. The key concept in WEB 2.0 is to make the most important text on your page appear bigger. Clearly defined titles and sub categories and properly organized content is what WEB 2.0 is all about.